There is no doubt that Google is about the wealthiest online company. A bulk of these money is gotten via Pay Per Click Advertising (A.K.A Adword). People places there ads on Google and Pay them for each Click accrued on the ads. As the world of online marketing becomes competitive with more and more people seeking to get their products/services across to as much people as possible, the cost to get your ads to Goggles First Page rises. Some Pay tens of dollars to get there Ads displayed in the first page of Google for a given Keyword. Even at that, They are not in anyway sure that those who click on those ads will eventually convert to sales. Some of the best ads converts at just 3%. That means 3 Sales in 100 clicks.

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